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COUNTERPARTS BRANDING

As Publicity Manager, I managed the brand of Penn Counterparts for two years through the group's social media presence, webpage, and marketing materials for on-campus shows and off-campus gigs. Below you can find some of the work I directed:

AMERICANO

Album Release Promos

CREATIVE DIRECTOR

Counterparts is known for its unique fusion of jazz standards and pop hits. With these album promos, 

we developed a brand identity that mirrored this convergence of the traditional and modern visually. 

Photography courtesy of Christian Hopkins.

35th Anniversary Show Promos

HOMECOMING
CREATIVE DIRECTOR

For Counterparts' 35th anniversary, we aimed to evoke the quintessential collegiate spirit of the 1980's, the decade in which the group was founded. Pulling inspiration from old yearbooks and advertisements, we once again positioned Counterparts as inherently timeless - at once traditional and contemporary.

Photography courtesy of Alden Terry.

Annual Show Promo

PARTS AND RECREATION
CREATIVE DIRECTOR

A more playful and personality-driven set of promos, this campaign for Counterparts aimed to parody the hit NBC show Parks and Recreation. 

Photography courtesy of Christian Hopkins.

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