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El Rey Theatre | 2024
Producer
THE KID LAROI POP-UP
Produced pop-up show for The Kid LAROI at El Rey Theatre (capacity: 771) to celebrate the release of his documentary The Kids Are Growing Up (2024) on Prime Video. Announced the morning of the concert, the show sold out in just 2 minutes with a waitlist of 1,000+.
Producing team coordinated with brand sponsors, live stream, artist, and venue team to ensure smooth guest arrival, successful show, and brand-driven performance with the ultimate goal of driving interest in LAROI's documentary.
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