To celebrate the first year of the Reebok x OBB partnership, we created the first-ever, limited-edition collab merch line featuring the "Club OBB 23's," our fresh take on the classic Reebok Club C.  

We seeded PR gift kits with the exclusive merch line to 200+ talent and business partners just in time for the holidays, each packaged in a custom-branded and socially shareable package. The collaboration excelled on social media, outperforming each respective brand's average engagement by +122% and yielding organic talent sharing to audiences of 2.5M+. 

From ideation to execution, I oversaw creative, marketing strategies, VIP gifting, delivery logistics, and partner relationship management to ensure a successful collaboration.